November 26, 2004
Celebrities rule on TV
The majority of Japanese ads and commercials are still using stereotypic gender roles, just like lots of other countries. Most girls are young and beautiful. The men are either old and successful or young and handsome. The most common commercials are for; candy/chocolate, skin and hair products, electronic equipment, noodles, coffe, beer and dieting pills/drinks.
The housewife complains about her chapped hands after washing the dishes. The Suica ad tells you the advantage of using a chargeable commuting pass – a slim wallet which makes your butt look smaller…
The use of celebrities in Japanese ads and commercials seems to be a must. Westerner actors and singers are commonly used in advertising but the majorities are famous Japanese and Korean people.
