November 19, 2004
An illustrator's heaven
My main reason for this trip to Tokyo was to be surrounded and hopefully inspired by Japanese graphic design and illustrations. I take pictures every day and document a lot of commercials, advertisements and printed matters and try to grasp what makes it good or bad or just typical Japanese.
I really like that illustrations are used more frequently in Japan compared to Sweden. In grocery stores you see pictures of jumping mushrooms, happy squids and singing monkeys on packages and containers. In Sweden you see a photo of a strawberry on the yoghurt carton, sometimes there are drawn pictures but those products are “strictly” for KIDS ONLY! In that sense, Japan is heaven for people like me who are crazy about illustrated items.
